零股交易時間 第一金匯Marketing for Hospitality and Tourism (第6版)





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Marketing for Hospitality and Tourism (第6版)



商品網址: http://www.books.com.tw/exep/assp.php/bookmoney/products/0010590179

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商品訊息描述:

This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.

New To This Edition:
1.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.

2.New student review process involves end user in the development process and ensures each chapter is filled with examples that are current, relevant, clear.

3.New cases and examples highlight companies that students can relate to, such as Chipotle and Starbucks.

作者簡介

Philip Kotler

現職:Northwestern University

中小企業貸款http://elearne.wix.com/forexJohn T. Bowen

現職:University of Houston

James Makens

現職:Wake Fo零股交易時間http://elearne.wix.com/forexrest University

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